Ugljesa Marjanovic


PhD Ugljesa Martanovic (born 1981) is an Associate Professor of Industrial Engineering and Management at the University of Novi Sad, Serbia.

Ugljesa has earned his PhD degree in Industrial Engineering at the University of Novi Sad. He was a postdoctoral researcher in the School of Mathematics, Computer Science & Engineering at the City University London.

Ugljesa held visiting posts at Bloomsburg University, Penn State University, and has been an Adviser to the Minister of Innovation at the Government of Serbia. His research, teaching, and advisory activities are at the intersection of education, technology, and innovation.

Ugljesa is a manager of the EdTech laboratory at the Faculty of Technical Sciences. He led numerous national and international projects and provided several consultancies, such as EC, ETF, JRC, USAID, UNDP, UNICEF, World Bank, ERI SEE, PwC.

Service idea

Challenge: The need for knowledge transfer between academic institutions and EdTech companies is on the rise, but the companies are having trouble recognizing the advantages of such collaborations.

The existing initiatives that offer support to companies seeking university expertise, such as incubators and science-technology parks, are scarce.

Moreover, companies’ limited awareness of available projects and expertise is preventing them from applying for international and national funding opportunities.


(1) Increase awareness – it is essential to promote awareness of the potential benefits of collaborations between academic institutions and EdTech companies.

This can be achieved through targeted marketing campaigns, online resources, and events.

(2) Facilitate connections – develop programs and initiatives that encourage direct connections between universities and EdTech companies.

This could include networking events, matchmaking services, and mentorship programs.

(3) Enhance funding opportunities – improve the availability and accessibility of funding opportunities for EdTech companies seeking university expertise.

This could include creating funding programs specifically for knowledge transfer, as well as simplifying the application process and providing guidance and support for applicants.

(4) Develop an online platform – create a centralized online platform that showcases the expertise and available projects of academic institutions, making it easier for EdTech companies to identify and engage with relevant partners.