Danijela Ciric Lalic


Danijela Ciric Lalic is an s an accomplished academic and professional with a PhD in Industrial Engineering and Engineering Management, Serbia.

As an Assistant Professor at the UNS Faculty of Technical Sciences and a visiting professor at FEFA, Metropolitan University, her research, teaching, and advisory activities span project management, digital transformation, and sustainable business practices.

Currently, Dr. Ciric Lalic serves as the Chief Academic Officer at the European Academy, where she is responsible for providing exceptional knowledge transfer services through the development of unique content, rigorous training, and consultancy in EU-funded projects.

She has published over 50 papers in scientific journals and conferences.

Dr. Ciric Lalic has been involved in over 40 national and international projects, including serving as a Portfolio Manager in the SDG Integration Centre of the United Nations Development Program and providing consultancies for various organizations, such as the EU, UNIDO, and UNDP.

She holds certifications as a Project Management Professional (PMP), PM2, and Scrum Master.

Service idea

Challenge: As the demand for knowledge transfer between academic institutions and EdTech companies continues to grow, many companies struggle to recognize the benefits of such collaborations.

Furthermore, there is limited awareness about how to capitalize on EU funding to enhance capacities for these collaborations.

Existing support initiatives for companies seeking university expertise, are insufficient, and companies’ lack of awareness regarding available projects and expertise hinders their pursuit of international and national funding opportunities, especially those provided by the EU.

Access to finance through EU funds plays a crucial role in fostering these partnerships and enhancing their impact.


(1) Highlight the value of EU funding for knowledge sharing – initiate campaigns that focus on the potential benefits of collaborations between academic institutions and EdTech companies in the realm of knowledge sharing, emphasizing the essential role of access to finance through EU funds.

(2) Foster knowledge-sharing connections – develop programs and initiatives that facilitate direct connections between universities and EdTech companies, promoting partnerships that effectively utilize EU funding for knowledge sharing purposes.

Organize joint workshops, webinars, and research collaboration events, bringing together companies and academics experienced in securing EU funding for such projects.

(3) Streamline funding opportunities– simplify the process of accessing EU funding opportunities tailored to knowledge sharing between EdTech companies and academic institutions.

Provide detailed guidance on applying for EU funding, create easy-to-navigate platforms, and offer support for applicants through personalized consultations, proposal writing workshops, and dedicated assistance.